By Katherine Perron | Strategist & Consultant
Published: May 2025

For the Men Who Grew Up Fighting to Make It Out

If you grew up in the Bronx, Brooklyn, or any neighborhood where making it meant grinding hard and showing no weakness, you already know what pressure feels like. You were probably t...

The advent of music streaming platforms has revolutionized the music industry, offering unprecedented access to global audiences. For independent artists, this digital landscape presents both significant opportunities and formidable challenges.

🎧 Opportunities for Independent Artists

1. Global R...

Introduction

In the digital age, social media has become a pivotal force in the music industry, offering emerging artists unprecedented access to audiences and industry professionals. Platforms like TikTok, Instagram, and YouTube have democratized music discovery, allowing talent to surface organic...

The Gender Gap in Music Leadership: How It Shapes Women Artists’ Careers

The music industry is often celebrated for its creativity, boundary-pushing, and cultural influence — but behind the scenes, it tells a familiar story of inequality. Men continue to dominate the highest levels of power, from r...

The music industry, often glorified for its glamour and allure, harbors a darker reality for many artists. Behind the spotlight lies a pervasive mental health crisis, exacerbated by the relentless pressures to succeed. This article delves into the factors contributing to this crisis and examines whe...

The music industry has changed — and so has the game for independent artists.
Talent alone is no longer enough.
You need strategy, systems, and a brand that cuts through the noise — and that’s where music artist coaching becomes your secret weapon.

💥 Why Music Artist Coaching Matters

✅ 1. You’re...

In the music world, talent may open doors — but paperwork holds the keys.

Many artists spend years perfecting their sound, building their brand, and growing their audience, but neglect the foundation that ultimately shapes their career: the business side. Owning your business as an artist isn’t jus...

In the music world, ownership is everything.

For generations, artists have created timeless songs—only to watch others cash in on their success. The key to breaking this cycle? Owning your master recordings. Whether you’re an indie artist on the rise or a superstar negotiating your next deal, one t...